Personal data and cookie policy

INTRODUCTION

Perfect Jeans ApS is committed to respecting and protecting your privacy. Our goal is to be aware of what information we collect and how we use and protect your personal information.

The following privacy policy (together with our terms of trade, other documents referred to therein, and our cookie policy) describes how we may collect, use, store, and process your personal information.

We really hope you will take the time to read it through, as we have no other goal than to maintain your privacy. Remember, you can manage your information and protect your privacy at any time by viewing and editing your information on your account or checking what kind of cookies are used when you visit our website.

This privacy policy is for the website www.perfectjeans.dk. Perfectjeans.dk is a website operated by Perfect Jeans ApS (hereinafter referred to as "Perfect Jeans", "us" or "we"), a company registered in Denmark under CVR number 40587438 and has its address at Abildvej 5A, 5700 Svendborg, Denmark.

LEGISLATION AND REGULATIONS

The information we collect, use, and process is gathered in accordance with:

Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) (GDPR)
Act No. 502 of 23 May 2018 on supplementary provisions to the regulation on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (Data Protection Act)

PRINCIPLES

This policy is based on the following principles:

Personal data must be processed lawfully, fairly, and transparently
Personal data must only be collected for specific, explicit, and legitimate purposes and not further processed in a manner that is incompatible with those purposes;
Personal data must be adequate, relevant, and limited to what is necessary for processing;
Personal data must be accurate and, where necessary, kept up to date to ensure that inaccurate data is erased or rectified immediately.
Personal data must be stored in a way that allows the identification of the data subject only as long as necessary for processing.
Personal data must be processed in a manner that ensures appropriate security
Personal data must not be shared with third parties unless it is necessary to provide services as agreed.
Registered individuals must be able to easily exercise their rights.

WHAT PERSONAL INFORMATION IS COLLECTED?

Personal information is data that can be used to identify or contact you.

According to the EU's General Data Protection Regulation (GDPR), personal data is defined as: "any information relating to an identified or identifiable natural person ("the data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person".

If we collect personal data, we will never collect sensitive personal data about you. The EU's General Data Protection Regulation (GDPR) defines sensitive personal data as "racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, and the processing of genetic data, health information or information about sexual orientation or criminal convictions and offenses.

When you use our website and/or purchase from us, we may collect various information. In any case, we are committed to ensuring that the information we receive and use is appropriate for the purposes set out below.

A. WHEN YOU CREATE A USER

INFORMATION WE MAY USE	PURPOSE	LEGAL BASIS
Email address	To create an account	For our legitimate interests*: Perfect Jeans to provide you with access to content and updates and facilitate the efficient operation of the website
Full name Phone number Billing address Delivery address	To register the information required at checkout in advance	For our legitimate interests*: By pre-registering this info, it will make the purchasing process easier You do not need to pre-register any of this information
Visited products and products you have saved	To manage your account and facilitate the shopping process	For our legitimate interests*: Being able to see which products you have visited and wished for will improve your shopping experience
Order history	To be able to see your order history	Execution of the contract between you and Perfect Jeans: It's just a simple history showing the purchases you have made
Information from the Facebook account you link to your Perfect Jeans account	So you can quickly log in to perfectjeans.dk and not have to register your account. To show you products you might like.	For our legitimate interests*: So you can use our website and be shown products you might like

B. WHEN YOU PLACE AN ORDER

INFORMATION WE MAY USE	PURPOSE	LEGAL BASIS
Email address Full name Phone number Delivery address Billing address	So you can purchase and receive your order	Execution of the contract between you and Perfect Jeans: We cannot send your order if we do not have access to this information
Email address Full name Phone number Delivery address Billing address	To prevent and detect fraud	For the purpose of our legitimate interests*: The security of your data is crucial to us. It will help us investigate and prevent security issues and abuse. We have a legal obligation to implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk of our processing of personal data
Phone number Email address	To receive updates about your order via email or SMS	Performance of the contract between you and Perfect Jeans: You cannot know when your order will arrive without updates
Phone number Email address	To receive marketing communications via email or SMS	For the purpose of our legitimate interests*: After your first purchase, you will begin to receive newsletters about our offers, if you have chosen to opt-in. Don't worry, you can easily unsubscribe at any time
Email address	To send you NPS surveys about our services	Performance of the contract between you and Perfect Jeans: Your opinion about your purchases means a lot to us. Our goal is to provide our customers with the best possible service. We can only do this if we know how your experience has been
Email address	To notify you about changes in our services	To comply with our legal obligations and our purpose with our legitimate interests*: We must be able to alert you about changes that affect our legal notices
Payment information	To receive your payments and manage refunds and compensation	Performance of the contract between you and Perfect Jeans: We must ensure that we refund the money to the right person
Payment information	To prevent and detect fraud	For the purpose of our legitimate interests*: The security of your data is crucial to us. It will help us investigate and prevent security issues and abuse. We have a legal obligation to implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk of our processing of personal data

C. WHEN YOU INTERACT WITH THE WEBSITE

INFORMATION WE MAY USE	PURPOSE	LEGAL BASIS
Email address	To sign you up for our newsletters and receive information, news, and offers about our products	Your consent: You consent to receive newsletters from us
Email address	To inform or remind you of a task performed that is still not completed (incomplete orders, abandoned carts)	For the purpose of our legitimate interests*: It helps us improve your customer experience
Information collected when you visit our website.	To provide, update, maintain, improve, and protect our website, business, and services	For the purpose of our legitimate interests*: The security of your data is crucial to us. It will help us investigate and help prevent security issues and abuse in addition to providing you with the best possible experience when you use our website. We have a legal obligation to implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk of our processing of personal data. Additionally, such cookies will help us improve your shopping experience
Information collected when you visit our website.	To deliver relevant website content and online ads	For the purpose of our legitimate interests*: To provide you with tailored services, improve your shopping experience, and expand our business

D. WHEN YOU CONTACT US

INFORMATION WE MAY USE	PURPOSE	LEGAL BASIS
Name Email address Phone number Correspondence history Order information Shipping address Payment information	To contact, communicate with you, and handle all inquiries via email, live chat, phone, and social media. In other words: To provide you with the world's best customer service	Performance of the contract between you and Perfect Jeans: We will always be ready to answer all your questions and any concerns about your orders. If you have not purchased yet, it is in our legitimate interests to collect information to assist you
ID documentation	To verify your identity when you request additional information based on your rights. To ensure you are the owner of the order if you write from an email other than the one registered to the order	We have a legal obligation to implement technical and organizational measures to ensure a level of security appropriate to the risk of our processing of personal data. We must be able to identify that it is the right person before we release your information. This ensures that we always only provide personal data to the right person

E. WHEN YOU PARTICIPATE IN OUR COMPETITIONS/GIVEAWAYS

INFORMATION WE MAY USE	PURPOSE	LEGAL BASIS
Contact information such as Email address, full name, phone number, delivery address	To manage competitions as easily as possible (contact participants, identify participants, deliver prizes)	Performance of the contract between you and Perfect Jeans: If we are not allowed to obtain the information, it is not possible for you to participate or receive your prize
Your written responses and information submitted in the competition	To manage competitions as easily as possible (contact participants, identify participants, deliver prizes)	Performance of the contract between you and Perfect Jeans: If we are not allowed to receive the information, it is not possible for you to participate or receive your prize

*When we rely on 'legitimate interests', Perfect Jeans will always meet the following requirements:

We must process the information for our legitimate interests or for a third party to whom we provide it;
The above interests must be balanced against your interests. The terms for "legitimate interests" will not be satisfied if the processing is unjustified due to its harmful effect on your rights and freedoms or legitimate interests. Perfect Jeans's legitimate interests do not need to align with the individual's demands for the condition to be met. However, where there is a serious conflict between competing interests, your legitimate interests will always come first.

MARKETING COMMUNICATION

If you purchase or provide us with your email address, you will receive marketing communications via email and/or SMS.

These marketing communications are solely to inform you about our current and upcoming offers.

Of course, you can always unsubscribe.

How do you unsubscribe from marketing communication?

SMS
-By following the instructions at the end of the SMS message
-By contacting our customer service
NEWSLETTER
-By clicking the unsubscribe link at the bottom of the email
-By contacting our customer service

USE OF DATA FOR ADVERTISING PURPOSES

We use data collected during your visit to create banners and ads when you visit other third-party websites. These ads are created via pixels and are based on the information we have about you (e.g., search history), which explains why you might see ads that match items similar to those you have checked out on our website.

All information used to create these ads is pseudonymized, and we never use data that clearly identifies you.

SHARING YOUR INFORMATION

We never sell your personal information to any third party.

However, we may share your personal information with companies that are experts in their field and can help us operate the website, run our business, or assist us in servicing you.

Each of our service providers has been carefully selected based on their ability to handle your personal information. They offer guarantees to implement the technical and organizational measures necessary to meet the requirements of GDPR and our own.

We share your personal information in the following cases:

To any member of our group, meaning our subsidiaries, our ultimate holding company, and its subsidiaries;
In the event that we sell or buy any business or assets, data may be disclosed to the potential seller or buyer of such businesses or assets;
If we are obliged to disclose or share your personal data to comply with any legal obligation or to enforce or apply our Terms and Conditions and other agreements; or to protect the rights, property, or safety of Perfect Jeans, our customers, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction;
If we process it on behalf of a customer;
To companies for the execution of any contract we enter into with you or them, and it helps us provide our services adequately such as payment service providers, shipping companies, or the warehouse.
To other professional companies, advertising agencies, and analysts or search engines that help us run, improve, and optimize the website or help us store your data.
With your express consent.

TRANSFER OF YOUR INFORMATION OUTSIDE THE EUROPEAN ECONOMIC AREA

When a third-party provider is located outside the European Economic Area, we will always ensure that the transfer of personal data is protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission, where the data protection authority does not believe that the third country has adequate data protection laws certified for the protection of personal information.

WHAT ARE YOUR RIGHTS?

At any time while we are in possession of or processing your personal data, your rights are as follows:

YOUR RIGHTS	HOW WE MAINTAIN YOUR RIGHTS
Right to be informed	Our goal is to be as clear as possible about how we use and process your data. You will easily be able to find this Privacy Policy in various places on our website. You can request a pdf copy of this by contacting us.
Right of access	You have the right to request a copy of the information we have on you. Please note that there are exceptions to this right. We may not be able to make all information available to you if, for example, by making the information available to you, it would reveal personal data about another person, if we are legally prevented from disclosing such information, or if your request is manifestly unfounded or excessive
Right to rectification	You have the right to correct data that we have about you that is inaccurate or incomplete. You will be able to correct/edit the information we have about you in your account settings
Right to be forgotten	Under certain circumstances (i.e., if we do not have a legal reason to continue storing your data), you can request that the data we have about you be deleted from our records
Right to restrict processing	Under certain conditions, you have the right to restrict the processing of your data
Right to portability	You have the right to have the data we have about you transferred to another organization in a secure manner. This right only applies to personal data that Perfect Jeans holds and must be upheld by Perfect Jenas by consent to or execution of a contract. The processing takes place automatically
Right to object	You have the right to object to certain types of processing such as direct marketing. You can unsubscribe from our newsletters at any time, for example, by clicking "unsubscribe" at the bottom of our newsletters
Right to withdraw your consent	If you have given Perfect Jeans your consent to process your data, you have the right to withdraw your consent at any time
Right to complain to a Supervisory Authority	If Perfect Jeans has not responded correctly to your request, you have the right to file a complaint with a Supervisory Authority. Perfect Jeans Supervisory Authority is the Danish Data Protection Agency. You can find their contact details here: https://datatilsynet.dk/generelt-om-databeskyttelse/klage-til-datatilsynet/

IDENTIFICATION IS REQUIRED TO ACCESS WHAT PERSONAL INFORMATION IS STORED

If you request access to your information, we must take all reasonable measures to verify your identity before we can release information. These measures exist solely to protect your information and to minimize the risk of identity fraud, theft, or unauthorized access to your information.

We therefore ask you to send us original or certified copies of the following documentation: passport, identity card, birth certificate, or driver's license. One of the aforementioned documents is required to request personal information.

We will strive to respond within a month. If you wish to exercise any of the above rights, please contact us either via our form or using the contact details below in the section "How to contact us".

HOW LONG DO WE STORE YOUR INFORMATION?

We will store your personal data as long as you have an account and as long as necessary to comply with our legal obligations, resolve disputes, prevent abuse, or enforce our terms of service.

When we no longer need your personal information, it will be deleted or anonymized so that you can no longer be identified with it.

We securely destroy all financial information when we have used it and no longer need it.

HOW ARE MY PERSONAL DATA SECURED?

Perfect Jeans will do everything to protect your personal information. We use the latest industry standards and security measures such as SSL/TLS encryption to protect user data and personal information.

Our goal is to have all appropriate technical and organizational measures in place to ensure a level of security appropriate to the risk of processing and use of personal data. We have protection processes in place to ensure the continued confidentiality, integrity, availability, and resilience of our or third-party processing systems and services, as well as the ability to restore availability and access to personal data in a timely manner in the event of a physical or technical incident.

Your data is always stored in secure environments, and we train our employees on best practices for data protection and require them to enter into a confidentiality agreement.

You can access and edit personal information when you log into your account. To log in, you must know your login details (email address and password). There is no way to access personal information without knowing the login details, so no unauthorized parties can access it. Therefore, we ask you to keep your password secret and not share it with anyone else (not even friends and family). Please inform us immediately if you know or suspect that you have lost your login, or if someone else has access to your account.

LINKS TO OTHER WEBSITES OR OUR SOCIAL MEDIA

Our website or newsletters may occasionally contain links to and from other websites of our partners, advertisers, and affiliated companies. Please note that this privacy policy only applies to this website. Therefore, if you visit any of these websites, we suggest that you read their own privacy policy, as we do not hold any responsibility for these policies.

HOW TO CONTACT US

If you have any questions about our privacy policy or have any questions regarding your personal data, please contact us via our contact form or by sending a letter to:
Privacy Policy, Perfect Jeans ApS
Abildvej 5A
5700 Svendborg
Denmark

CHANGES TO OUR PRIVACY POLICY

We keep our privacy policy under regular review. We will update any changes on this page. If significant changes are made, we will contact you directly via email so you can review the changes.

Please return regularly to check for changes.

The privacy policy was created on June 12, 2019.